Something to point out is that you can search for experiments in Google Chrome by typing in chrome://flags and then searching for some features to help make Chrome "better".
One experiment to check out is the ability to add Favicons (think pictures companies have to represent them). To add the Favicons type in Favicon and add the Omnibox UI Show Suggestion Favicons. You will need to relaunch Chrome in order for the Favicons to show.
Embedded below is a 1 minute and 18 second YouTube tutorial.